Venustas enters summer cooling with first Cooling Vest

Venustas has launched its first Cooling Vest in Los Angeles, expanding from heated apparel into wearable cooling for hot-weather work and outdoor activity. The product targets users in high-heat environments as heat waves intensify and demand rises for personal cooling gear.

Why it matters: - Venustas is moving beyond heated apparel into summer cooling, broadening its temperature-control lineup into year-round wearable systems. - The new Cooling Vest targets people working or training in high heat, where mobility, breathability and lightweight gear matter. - Rising heat waves across North America and other regions are increasing demand for personal cooling wear.

What happened: - Venustas introduced its first Cooling Vest, marking an expansion from cold-weather apparel into warm-weather performance gear. - The launch was announced July 1, 2026, from Los Angeles. - The vest is designed for outdoor workers, field professionals and athletes operating in high-temperature and high-humidity environments.

The details: - The Cooling Vest uses an active circulation-based cooling system instead of passive cooling alone. - The system combines an insulated ice-water reservoir, a built-in water pump and integrated airflow fans. - Chilled water moves through internal channels to support heat exchange across the torso. - Dual fans help reduce heat buildup during movement. - Users can run the circulation system, the fan system or both at the same time through separate controls. - The vest is powered by USB-A and works with standard portable power banks. - The vest includes a breathable mesh lining to support airflow and reduce heat retention. - Adjustable straps are built in for fit and stability across different body types. - Reflective detailing is included to improve visibility in low-light conditions. - Venustas says the design prioritizes mobility, lightweight construction and durability for outdoor environments. - The Cooling Vest is intended for outdoor construction, agricultural work, landscaping, hiking, cycling and other hot-weather activities. - The product is also positioned for general outdoor use in elevated-temperature conditions that can affect comfort and endurance. - The Cooling Vest Kit costs $149.99 and includes the vest, a rechargeable battery, reusable ice packs and a fill kit. - A Vest Only version costs $99.99 for users who already have a compatible USB power bank. - For an initial period after launch, select orders may include two additional reusable ice packs for rotation and pre-freezing. - The product is available on the Venustas website.

Between the lines: - The launch signals a shift from seasonal products toward a broader temperature-control apparel platform. - Venustas is betting that the same wearable-tech approach used for winter heating can translate to summer cooling. - The product strategy fits a broader consumer and workplace need: managing heat stress without sacrificing movement. - Founder Michael said the company is extending its temperature-control technology into warm-weather applications to support comfort across a wider range of environments.

What's next: - Venustas says the Cooling Vest is part of its continued evolution toward a unified temperature-control apparel platform. - The company is now positioned to compete in both heating and cooling categories as extreme weather grows more common. - Venustas also lists media and partnership inquiries at cooperation@venustas.com.