CHOSGO launches SmartU OTC hearing aids with app-based self-fitting

By AI, Created 9:41 AM UTC, May 28, 2026, /AGP/ – CHOSGO has launched SmartU, an over-the-counter Bluetooth hearing aid line for seniors with mild to moderate hearing loss. The devices pair app-based self-fitting, wireless streaming and remote support as OTC hearing aids move toward more personalized use.

Why it matters: - SmartU targets a fast-growing category of OTC hearing aids that aims to make hearing support easier to buy, set up and use without a traditional clinic visit. - The product combines hearing enhancement, Bluetooth streaming and app-based personalization in one device, which could appeal to older adults who want simpler daily use and fewer appointments.

What happened: - CHOSGO announced the launch of SmartU OTC Bluetooth Hearing Aids on May 29, 2026, in Los Angeles. - The product is designed for seniors with mild to moderate hearing loss. - SmartU is built around the Retonefit mobile app, which handles hearing test setup, sound adjustments and remote fitting support. - The company also introduced the hearing aids with Bluetooth streaming for calls, music and other audio.

The details: - The Retonefit app includes a built-in hearing assessment that lets users complete a hearing test in a quiet environment by responding to tones played through the hearing aids. - The system then generates a personalized hearing profile and adjusts hearing parameters automatically. - Users can adjust volume, sound quality, noise reduction, left-right ear balance and save custom settings in the app. - Users with existing clinic audiograms can manually enter hearing threshold information for additional personalization. - SmartU includes multiple listening modes: Quiet Environment, Music Environment, Echo Environment and Outdoor Speech Mode. - The hearing aids also support automatic environmental recognition to help adapt to noisy or quiet surroundings. - SmartU supports direct Bluetooth streaming from compatible smartphones and tablets. - Users can stream phone calls, music, videos and other audio directly into the hearing aids. - The devices support hands-free phone calls with one-touch answering. - CHOSGO says dual-processor sound technology is designed to improve speech clarity while reducing surrounding noise during conversations. - The company reports up to 20 hours of standard hearing aid use and up to 12 hours of Bluetooth streaming for calls or music. - CHOSGO says the low-power Bluetooth system and power management are designed to improve efficiency and maintain stable connectivity over longer distances than many traditional Bluetooth hearing aids. - The Retonefit platform also supports remote fitting assistance from hearing care professionals. - CHOSGO says that remote support may be especially useful for older adults, people with mobility limits and users who live far from hearing clinics. - SmartU uses an ultra-compact design intended for discreet, comfortable daily wear. - The devices incorporate AI-driven sound processing designed to adapt to changing listening environments.

Between the lines: - CHOSGO is positioning SmartU as part of a broader shift in OTC hearing aids toward more consumer-friendly devices that blend health tech and everyday wireless features. - The emphasis on self-fitting and remote support suggests the company is trying to reduce friction for users who may be hesitant to navigate traditional hearing care channels. - The launch also reflects how hearing aids are increasingly being marketed as connected audio devices, not just medical amplifiers. - Customer Ernest Ross said the sound quality is clear and natural, conversations are easier to follow in noisy environments and the app makes adjustments simple and convenient.

What’s next: - CHOSGO says SmartU is built to support ongoing personalization through the Retonefit app and remote hearing-care guidance. - The company is likely to use the product to expand its OTC hearing-aid lineup as demand grows for connected, app-controlled hearing devices.

The bottom line: - SmartU aims to make OTC hearing aids more accessible by pairing self-fitting, Bluetooth streaming and remote support in a compact package.