Flexfire unveils fully diffused Verity SOB LED strip series

Flexfire LEDs introduced the UltraBright Verity SOB Diffusion Series on Sept. 3, 2026, in Costa Mesa, California, positioning the new strip lights as an alternative to COB products. The company says the series removes visible LED dots and avoids the added materials, installation steps and fragility tied to traditional diffusion setups.

Why it matters: - Flexfire is targeting installers and designers who want a smooth, fully diffused LED strip without adding a separate diffuser or frosted cover. - The new SOB construction is meant to cut installation complexity, reduce material costs and improve durability in the field. - The series expands Flexfire’s lineup of architectural and accent lighting options for indoor and outdoor use.

What happened: - Flexfire LEDs unveiled the UltraBright Verity SOB Diffusion Series in Costa Mesa, California, on Sept. 3, 2026. - The new LED strip light series uses SOB, or SMD-on-Board, construction. - The company positions Verity as an answer to COB LED strips. - Caye Piper, Flexfire’s director of product and development, said the company had avoided COB strips because the technology was too fragile and not bright enough.

The details: - Verity is engineered to eliminate the visible dots common in traditional LED strip lights. - COB strips diffuse light by encapsulating LEDs in phosphor-infused silicone. - Flexfire says that COB construction can create inconsistent phosphor distribution and a yellow tint when the strip is off. - Verity’s SOB design fuses individual SMD LEDs directly to the PCB. - Each LED gets its own precision-applied phosphor coating. - A white protective silicone layer covers the strip. - Flexfire says the white silicone avoids the yellow halo effect common in COB strips. - The company says the individual phosphor application supports batch-to-batch color uniformity and reliable CCT performance. - Flexfire says protected SMD components are more resistant to installation damage than exposed COB LEDs. - The strip uses a 120-degree beam angle for controlled light output. - Verity comes ready for installation with no separate diffuser or frosted cover to source, cut or fit. - Flexfire says the strip installs, mounts and specs like a standard LED strip light. - Verity is available in IP20-rated versions for dry indoor locations. - Verity is also available in IP65-rated versions for wet outdoor locations. - Both versions deliver about 400 lumens per foot. - Flexfire says the IP67-rated Valor Series also uses SOB construction. - The Valor Series delivers 805 lumens per foot for high-brightness outdoor applications. - Flexfire says the Valor Series has used SOB construction since 2022.

Between the lines: - Flexfire is framing SOB as a middle path between standard strip lights and COB products. - The pitch leans on installation simplicity as much as on light quality. - The comparison to Valor suggests Flexfire sees SOB as a broader platform, not just a one-off product tweak.

What's next: - The Verity SOB Diffusion Series is available for pre-order now at discounted prices for Flexfire PRO partner program members. - The series will be available to the general public in mid-September through Flexfire’s website. - Flexfire is likely to use the launch to broaden adoption among contractors, designers and integrators already buying its premium lighting products.